Want to receive the Vision Voice Newsletter in your inbox each month? Subscribe

Vision Voice Newsletter

  • 2015 Midyear Optical Markets Update

    August 28, 2015 1:17 PM

    The optical industry continues to make steady growth through the first six months of 2015, bringing in $38.87 billion in revenue for the 12 month period ending in June 2015. This nearly $39 billion represents a growth of 6.1% when compared to the same period...

  • 6 Ways to Land a Job at Vision Expo West

    August 28, 2015 12:44 PM

    AUGUST 25, 2015 | STEVEN SQUIRES 1. Treat Everyone You Meet as a Potential Employer Vision Expo is an excellent opportunity to rub elbows with some of the industry’s top executives, scholars, and practicing professionals. As a job seeker, it’s in your best interest to treat your short time interacting with these people...

  • Employee Retention: Why Do They Stay?

    July 27, 2015 3:44 PM

    BY BRAD MCCORKLE, Founder of Local Eye Site More than once I’ve had conversations with frustrated Ophthalmologists and Optometrists about Ophthalmic Technician and Optician employee turnover. The frustration expressed by the doctors has been that job turnover...

  • Purchase Intent in the Eyewear Industry

    July 23, 2015 6:36 PM

    In October 2008, The Vision Council first conducted a consumer survey that examined how the current state of the economy was influencing purchasing behavior for optical goods and services in the US. The results indicated that even though purchases in the optical...

  • Eyecons on Eyecons

    July 23, 2015 3:37 PM

    View the Eyecons on Eyecons Article

  • Think About Your Eyes Shares Survey Results Around Children’s Eye Health

    June 25, 2015 6:54 PM

    Children’s Vision Health Awareness A survey recently conducted by Think About Your Eyes showed that children’s vision health isn’t at the top of many parents’ lists. Of the parents’ surveyed, only 40% thought a comprehensive eye exam should be part of their...

  • Optical Markets Continue to Grow First Quarter 2015

    June 25, 2015 6:51 PM

    The Vision Care Industry in the US Generates Billions During the 12 month period ending in March 2015 the vision care industry in the United States generated $38.27 billion in revenue at the retail level. When compared to sales revenue from the previous year, the market...

  • Interview Tips We Can Learn From Volleyball

    June 25, 2015 6:36 PM

    Ace Your Next Job Interview By Erica Miller, Staff Writer at Local Eye Site June 25, 2015 I love Volleyball. It's one of my favorite sports, and the other day I was thinking about how the interview process is similar to Volleyball. In order to ace a volleyball tournament,...

  • Fashion versus Function Study

    May 22, 2015 2:56 PM

    The Vision Council investigates whether the “fashion” or “medical-function” aspect of eyewear is more valuable to eyewear users. The Vision Council conducted a survey about whether eyewear users and buyers value the “fashion” aspect of eyewear or the ...

  • Think About Your Eyes Expands Social Media Efforts

    May 22, 2015 2:53 PM

    Think About Your Eyes partners with blogger network Mom It Forward This month, Think About Your Eyes partnered with blogger network Mom It Forward to promote children’s vision health, especially in the outdoor-activity laden summer months. Through the...

  • New Grads: Building Your Network

    May 22, 2015 2:50 PM

    MAY 20, 2015 Graduation is finally here, and you still have no idea where you want to work. In a competitive job market, you have to build your network and learn how to become a pro at networking. Here are a few tips to help you network effectively: Perfect...

  • The Recipe To Building The Perfect Personal Brand

    April 28, 2015 9:12 PM

    Perfecting your personal brand can help you stand out from the competition when searching for a job. Creating your personal brand is like putting together the perfect dish. Use the following 3 “C” ingredients to help build your personal brand. CHARACTER...

  • Applying For Medical Panels

    April 24, 2015 6:14 PM

    All you need to know about the typical timing and process of applying to be on a medical panel. Becoming paneled with most medical plans is basically a 3 step process: application, credentialing and contracting. Frequently, the entire process takes between 60 and 180 days to ...

  • Ophthalmic Frames Market Grows in 2014

    April 24, 2015 6:08 PM

    The breakdown of the 2014 market trend and how it affected different areas of the industry. During the year 2014, the 71.5 million pairs of frames sold in the US generated more than $9.15 billion in sales revenue which was a 3.2% increase when compared to...

  • Use "Mindshare" to Create Long-Term, Loyal Patients

    March 26, 2015 12:40 PM

    You can lock in patients for the long-term by ensuring your practice occupies a greater slice of patient "mindshare." Gaining a greater share of patient mindshare is based on frequent touchpoints that help you to possess a piece of the space in their minds where the...

  • Vision Loss in America: Aging and Low Vision 2015 Report

    March 25, 2015 3:43 PM

    Low vision is defined as visual impairments that are not correctable through surgery, pharmaceuticals, glasses or contact lenses. Read More

  • Think About Your Eyes Advertising Continues to Grow

    March 25, 2015 3:40 PM

    Become a Member Today and Inspire Consumers to Schedule a Comprehensive Eye Exam Think About Your Eyes' (TAYE) message of annual, comprehensive eye exams is getting noticed, reaching more than 120 million Americans—and so, too, are the providers on its...

  • The New(ish) Hiring Tool You're Ignoring

    March 25, 2015 3:35 PM

    Video Interviewing As The New Resource In Job Interviewing As new technologies emerge, the way employers locate, screen, interview, and hire candidates has changed over time. Conducting video interviews can be excellent way to connect with long distance...

  • MVC Coverage among US Adults

    March 25, 2015 3:30 PM

    With a majority of eye exams and Rx eyeglass purchases involving some type of MVC coverage or vision insurance, it is important to track the number of consumers possessing vision insurance or some type of MVC coverage.  Generally as coverage increases, so do...

  • Why I created the Macular Degeneration Risk Prevention Center

    February 19, 2015 8:27 PM

    Age-related Macular Degeneration (AMD) is the leading cause of irreversible vision loss in the United States for people over the age of 55.   AMD causes problems reading, driving and performing activities that require clear central vision.  Unfortunately, AMD has...

View Vision Voice Newsletter Archive

Want to receive the Vision Voice Newsletter in your inbox each month?


We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.