Delegate Profile

Trudi Charest

Job TitleMs.

Company Name4ECPs


Trudi Charest is currently the Co-Founder of 4ECP’s & Total Focus Consutling, an organization focused on creating resources for eyecare professionals including Jobs, Training & Marketing. She is a well known international speaker, author, consultant and business innovator in the eyecare industry. Trudi is a Licensed Optician and also holds a Management Certificate in Human Resources from the University of Calgary. Her extensive industry background includes VP of Training & Marketing at Eye Recommend, Clinical Consultant for Optos North America, Territory Manager for Bausch & Lomb and Corporate Training and Recruiting for one of Canada’s largest Optical Chains.

Education Sessions

  • Social Media Basics for Optical

    September 13, 2017, 3:45 PM - 4:45 PM, 807-V

    Social media is now a part of our lives and our businesses. Facebook, Twitter, Blogs, Youtube…the list is huge and somewhat overwhelming. But the potential to...

    • Language: English
  • Make Your Website a Sales Tool

    September 13, 2017, 5:00 PM - 6:00 PM, 707-V

    Traditional website design is dead and gone. Your eyecare website needs to be so much more than information site, it needs to be a sales tool for your business...

    • Language: English
  • How To Compete in a Digitally-Connected World

    September 14, 2017, 7:15 AM - 8:15 AM, 805-V

    How to Compete in a Digitally-Connected World is part 4 of a new six part series called Practice Owner Essentials, a fast-paced format with three speakers cover...

    • Language: English
  • Grow Your Eye Care Business with Pinterest & Instagram

    September 14, 2017, 8:30 AM - 9:30 AM, 1007-V

    Social media is changing and growing. Facebook is no longer the only must have social channel for an eyecare business. Pinterest & Instagram are both leading ...

    • Language: English
  • How To Market Your Practice

    September 14, 2017, 11:00 AM - 12:00 PM, 805-V

    How to Market your Practice is part 1 of a new six part series called Practice Owner Essentials, a fast-paced format with three speakers covering how to underst...

    • Language: English

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