Delegate Profile

Kevin Wilhelm

Job TitleMr.

Company Name4ECPs

About

KEVIN WILHELM 4086 Ogden Road • Calgary, Alberta • T2G 4P7 (587) 779-5498 • kevin@4ecps.com • Cell (403) 554-5810 Innovative business leader in the marketing and advertising industry, with a proven ability to drive revenue and sales growth for organizations across North America. Known for developing and fostering environments of talented and passionate people while maintaining a key focus on what is possible. Key Credentials • Advertising Strategy • Google Certified Partner • Marketing Strategy • Customer Excellence • Branding Strategy • Business Innovator • Effective Communicator • Excellent Interpersonal Skills • Team Builder • Business Development Professional Experience 4ECPs Co-Founder & President 06/2015 – present 4ECPs is a business resource company designed specifically for the eye care industry. We provide solutions to the biggest challenges that face eye care professionals: recruitment, training and marketing. • Responsible for the vision and execution of the company • Manage all team members within the organization • Design and execute our external marketing direction • Manage all business development for the organization • Negotiate all partner and vendor relationships • Manage all financial components of the business POD Marketing Co-Founder & President 01/2014 - present Parent company of 4ECPs and an innovative digital marketing agency, dedicated to providing marketing solutions to clients in specific industries across North America. • Responsible for the vision and execution of the company • Strategic development of profit centers • Develop all business opportunities • Manage all aspects of day to day operations of the organization BrightPath Kids Director of Marketing 02/2012 – 12/2013 BrightPath Kids is a national and publicly traded child care organization with over 60 locations across Canada. • Directly managed a successful re-brand, including a new name and stock symbol • Responsible for all marketing initiatives and branding strategy • Increased sales revenue, occupancy rates and brand awareness to an all-time high in a relatively short time period • Developed and deployed a new revenue source for the organization and managed all day-to-day operations of the new division (fitness classes for children) • Negotiated all vendor and partner relationships for the company • Managed the corporate and investor relations department for the organization Senior Manager – Performance Marketing Yellow Media 08/2009 – 01/2012 Yellow Media is Canada’s leading digital and print publisher, with several web and print properties including Mediative, Yellow Pages print directories, Auto Trader and CanPages. • Part of the team responsible for transforming the traditional print directory into a digital media provider • Provided training and marketing education to key stakeholders of the organization, including employees and clients • Managed a team that led the nation in revenue growth, with the highest concentration of digital marketing products Education Bachelor of Commerce Degree, Marketing University of Calgary - 2008 Google AdWords Specialist Google - Current ** Various computer/ management/ training related courses References available by request

Education Sessions

  • Social Media Basics for Optical

    September 13, 2017, 3:45 PM - 4:45 PM, 807-V

    Social media is now a part of our lives and our businesses. Facebook, Twitter, Blogs, Youtube…the list is huge and somewhat overwhelming. But the potential to...

    • Language: English
  • Make Your Website a Sales Tool

    September 13, 2017, 5:00 PM - 6:00 PM, 707-V

    Traditional website design is dead and gone. Your eyecare website needs to be so much more than information site, it needs to be a sales tool for your business...

    • Language: English
  • Grow Your Eye Care Business with Pinterest & Instagram

    September 14, 2017, 8:30 AM - 9:30 AM, 1007-V

    Social media is changing and growing. Facebook is no longer the only must have social channel for an eyecare business. Pinterest & Instagram are both leading ...

    • Language: English
  • The Digital Opportunity for Your Eye Care Business

    September 14, 2017, 10:00 AM - 10:30 AM, LP10113

    Learn how your patients and customers are searching for your services, products and brands online. We will dive into how people are spending time online and h...

    • Language: English
  • Patients ON the Go - the Mobile Opportunity

    September 14, 2017, 2:00 PM - 2:30 PM, LP10113

    The mobile shift has occurred. More than 50% of online searches are occurring on mobile devices and we'll discuss the potential impacts this has on your busine...

    • Language: English
  • The Digital Opportunity for Your Eye Care Business

    September 15, 2017, 10:00 AM - 10:30 AM, LP10113

    Learn how your patients and customers are searching for your services, products and brands online. We will dive into how people are spending time online and h...

    • Language: English
  • Patients ON the Go - the Mobile Opportunity

    September 15, 2017, 2:00 PM - 2:30 PM, LP10113

    The mobile shift has occurred. More than 50% of online searches are occurring on mobile devices and we'll discuss the potential impacts this has on your busine...

    • Language: English
  • The Digital Opportunity for Your Eye Care Business

    September 16, 2017, 10:00 AM - 10:30 AM, LP10113

    Learn how your patients and customers are searching for your services, products and brands online. We will dive into how people are spending time online and h...

    • Language: English
  • Patients ON the Go - the Mobile Opportunity

    September 16, 2017, 2:00 PM - 2:30 PM, LP10113

    The mobile shift has occurred. More than 50% of online searches are occurring on mobile devices and we'll discuss the potential impacts this has on your busine...

    • Language: English


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