KEVIN WILHELM
4086 Ogden Road • Calgary, Alberta • T2G 4P7
(587) 779-5498 • kevin@4ecps.com • Cell (403) 554-5810
Innovative business leader in the marketing and advertising industry, with a proven ability to drive revenue and sales growth for organizations across North America. Known for developing and fostering environments of talented and passionate people while maintaining a key focus on what is possible.
Key Credentials
• Advertising Strategy • Google Certified Partner
• Marketing Strategy • Customer Excellence
• Branding Strategy • Business Innovator
• Effective Communicator • Excellent Interpersonal Skills
• Team Builder • Business Development
Professional Experience
4ECPs
Co-Founder & President 06/2015 – present
4ECPs is a business resource company designed specifically for the eye care industry. We provide solutions to the biggest challenges that face eye care professionals: recruitment, training and marketing.
• Responsible for the vision and execution of the company
• Manage all team members within the organization
• Design and execute our external marketing direction
• Manage all business development for the organization
• Negotiate all partner and vendor relationships
• Manage all financial components of the business
POD Marketing
Co-Founder & President 01/2014 - present
Parent company of 4ECPs and an innovative digital marketing agency, dedicated to providing marketing solutions to clients in specific industries across North America.
• Responsible for the vision and execution of the company
• Strategic development of profit centers
• Develop all business opportunities
• Manage all aspects of day to day operations of the organization
BrightPath Kids
Director of Marketing 02/2012 – 12/2013
BrightPath Kids is a national and publicly traded child care organization with over 60 locations across Canada.
• Directly managed a successful re-brand, including a new name and stock symbol
• Responsible for all marketing initiatives and branding strategy
• Increased sales revenue, occupancy rates and brand awareness to an all-time high in a relatively short time period
• Developed and deployed a new revenue source for the organization and managed all day-to-day operations of the new division (fitness classes for children)
• Negotiated all vendor and partner relationships for the company
• Managed the corporate and investor relations department for the organization
Senior Manager – Performance Marketing
Yellow Media 08/2009 – 01/2012
Yellow Media is Canada’s leading digital and print publisher, with several web and print properties including Mediative, Yellow Pages print directories, Auto Trader and CanPages.
• Part of the team responsible for transforming the traditional print directory into a digital media provider
• Provided training and marketing education to key stakeholders of the organization, including employees and clients
• Managed a team that led the nation in revenue growth, with the highest concentration of digital marketing products
Education
Bachelor of Commerce Degree, Marketing
University of Calgary - 2008
Google AdWords Specialist
Google - Current
** Various computer/ management/ training related courses
References available by request