Delegate Profile

Bill Gerber

Job TitleDirector

Company NameOMG! Optical Marketing Group, Contentlinq

About

Bill Gerber Founder, Creative Director OMG! Optical Marketing Group Bill Gerber began his optical industry career over 25 years ago as a sales representative for Neostyle Eyewear, before becoming National Sales & Marketing Manager. He then founded Delectable Display in 1998, serving companies such as Starbucks, Sunglass Hut, Lenscrafters, Sony, Apple, Victoria’s Secret and Target and over 1500 leading independent optometric practices. In 2012 he founded OMG! Optical Marketing Group, a finishing touch design and production resource that exists to help fine tune optical spaces and their sales techniques. OMG was born out of Gerber’s New Rules of Optical Retailing Guidebook, now considered to be the de facto source for effective retailing of optical products. He is also co founder of ContentLink, the industries first marketing content distribution platform. Gerber has served on numerous boards and advisory positions, is very active on the speaking circuit and serves as guest emcee for numerous charity events.

Education Sessions

  • How To Build the Ultimate Optical

    September 14, 2017, 5:00 PM - 6:00 PM, 805-V

    How to Build the Ultimate Optical is part 6 of a new six part series called Practice Owner Essentials, a fast-paced format with three speakers covering how to s...

    • Language: English
  • Creating Retail V.I.B.E

    September 15, 2017, 2:45 PM - 4:45 PM, 907-V

    The V.I.B.E. (Validating, Interactive, Bold, Engaging) course will teach you how to quickly identify key, yet often elusive factors that create good or bad vibe...

    • Language: English
  • Manager's To Do List: Merchandising

    September 16, 2017, 9:45 AM - 10:45 AM, 807-V

    It's all in the way you look. Merchandising is the key visual communication/marketing tool you have with your customers. They are drawn to your store by the bra...

    • Language: English

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