Delegate Profile

Edward De Gennaro

Job TitleMEd, ABOM

Company NameNone


Mr. Ed De Gennaro is a noted authority on practical optics, dispensing, sales, management and training. He lecturers extensively at national, state and local optical meetings, and has presented in Europe, Canada and Puerto Rico. Formerly a Professor and Program head of the Opticianry Program, and the Dean of the School of Health Sciences at J. Sargeant Reynolds Community College in Richmond, Virginia, he currently operates Infocus Optical Consulting, and is also the Director of Professional Content for First Vision Media Group, the The Editor-in-Chief of The American Optician, and a member of the Vision Expo Advisory Committee.

Education Sessions

  • Why Eyeglasses Fit Badly and What to Do About It

    September 15, 2017, 8:30 AM - 9:30 AM, 601-V

    Poor fitting, uncomfortable eyeglasses may deliver sharp, crisp vision to the patient but their discomfort often makes them unwearable. Even the most ideal medi...

    • Language: English
  • Practical Applications for Spectacle Lens Formulas

    September 15, 2017, 9:45 AM - 11:45 AM, 505-V

    Optical formulas are an important part of the knowledge base opticians and technicians must learn in order to be competent practitioners. Too often however, for...

    • Language: English
  • The Truth About Optical Myths, Half Truths, and Falsehoods

    September 15, 2017, 5:00 PM - 6:00 PM, 505-V

    This is an interesting and informative session that looks at a variety of optical situations that are commonly misunderstood. Have you ever wondered WHY you ha...

    • Language: English
  • How To Create & Implement Sales Objectives

    September 16, 2017, 9:45 AM - 10:45 AM, 601-V

    Every office wants to be successful and increase its sales each year, but many offices struggle with this because they haven't created objectives to do so. Thi...

    • Language: English
  • My Top Ten Tips for Excellence Through Optics

    September 16, 2017, 4:00 PM - 5:00 PM, 505-V

    Have you ever had a client/patient with a visual complaint that leaves you scratching your head? Or, have a 'wish I knew then what I know now' moment? This co...

    • Language: English

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