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  • Manager's To Do List: Customer Service

    September 16, 2017, 4:00 PM - 5:00 PM, 705-V

    At each point of contact with your customer/patient you need to maximize their experience. You also need to aim for consistency. This aligns your staff and cust...

    • Language: English

  • Manager's To Do List: Management

    September 16, 2017, 1:45 PM - 3:45 PM, 705-V

    Best Practices from optometric retailers. Introduction will be based on the key factors that differentiate a good business from a great business. These concepts...

    • Language: English

  • Manager's To Do List: Marketing

    September 16, 2017, 8:30 AM - 9:30 AM, 807-V

    The key business activity to driving traffic to your practice. These action oriented activities include in-store promotions, traditional advertising, and social...

    • Language: English

  • Manager's To Do List: Merchandising

    September 16, 2017, 9:45 AM - 10:45 AM, 807-V

    It's all in the way you look. Merchandising is the key visual communication/marketing tool you have with your customers. They are drawn to your store by the bra...

    • Language: English

  • Manager's To Do List: Sales

    September 16, 2017, 11:00 AM - 12:00 PM, 807-V

    Successful sales strategies are the key to a healthy vibrant small business. Build a sales culture that encourages the whole patient experience – from diagnosis...

    • Language: English

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