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  • 2017 Retail Trends You Can Apply

    September 14, 2017, 5:00 PM - 6:00 PM, 1007-V

    Did you know up to 65% of revenue from most optical practices comes from the retail side of the business? Travis Reed of Creative Visionary Inc will share ide...

    • Language: English

  • Coordinating Special Events and Trunk Shows

    September 14, 2017, 11:00 AM - 12:00 PM, 1003-V

    If you are going to host a grand opening or a trunk show or even a holiday party it's time you meet Travis Reed, visual merchandising, store designer and event...

    • Language: English

  • Creating Retail V.I.B.E

    September 15, 2017, 2:45 PM - 4:45 PM, 907-V

    The V.I.B.E. (Validating, Interactive, Bold, Engaging) course will teach you how to quickly identify key, yet often elusive factors that create good or bad vibe...

    • Language: English

  • Design on a Dime - Simple Changes that Add Revenue and WOW

    September 14, 2017, 9:45 AM - 10:45 AM, 1005-V

    Do you have a clue where to even begin when it comes to interior design? Do you have a budget to hire a pro or do you have to do this yourself? Interior Desig...

    • Language: English

  • Getting the Best Return From Your Discontinued Frames

    September 15, 2017, 5:00 PM - 6:00 PM, 1003-V

    Most optical people will return or exchange a frame when they discover it has been discontinued. But is this really the best way to leverage your precious inven...

    • Language: English

  • Manager's To Do List: Customer Service

    September 16, 2017, 4:00 PM - 5:00 PM, 705-V

    At each point of contact with your customer/patient you need to maximize their experience. You also need to aim for consistency. This aligns your staff and cust...

    • Language: English

  • Manager's To Do List: Management

    September 16, 2017, 1:45 PM - 3:45 PM, 705-V

    Best Practices from optometric retailers. Introduction will be based on the key factors that differentiate a good business from a great business. These concepts...

    • Language: English

  • Manager's To Do List: Marketing

    September 16, 2017, 8:30 AM - 9:30 AM, 807-V

    The key business activity to driving traffic to your practice. These action oriented activities include in-store promotions, traditional advertising, and social...

    • Language: English

  • Manager's To Do List: Merchandising

    September 16, 2017, 9:45 AM - 10:45 AM, 807-V

    It's all in the way you look. Merchandising is the key visual communication/marketing tool you have with your customers. They are drawn to your store by the bra...

    • Language: English

  • Manager's To Do List: Sales

    September 16, 2017, 11:00 AM - 12:00 PM, 807-V

    Successful sales strategies are the key to a healthy vibrant small business. Build a sales culture that encourages the whole patient experience – from diagnosis...

    • Language: English

  • Patient Communication and Sales Strategies

    September 14, 2017, 2:45 PM - 4:45 PM, 1007-V

    Today's patients are more demanding and have higher expectations than ever before. The Baby Boomers are accustomed to getting what they what when they want it. ...

    • Language: English

  • Retail Tactics - Differentiating Yourself and Your Business

    September 15, 2017, 8:30 AM - 9:30 AM, 901-V

    It is extremely difficult for Independent practices to compete on price with big box stores and online retailers. So how do you differentiate yourself and your ...

    • Language: English

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