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1 - 12 of 23 results


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  • MACRA - MIPS: A Detailed Look at the New Scoring System and How To Get a Bonus

    September 15, 2017, 9:45 AM - 11:45 AM, 701-V

    This is a not to be missed look into the inner workings of each of the MACRA/MIPS categories. We will discuss how to make the process easy, provide you with s...

    • Language: English

  • MACRA - MIPS: An Overview on How To Get Started to Avoid a Penalty

    September 13, 2017, 1:30 PM - 3:30 PM, 707-V

    This is a must see lecture on MACRA even if you think it doesn't apply to your office. After an overview of MACRA we will provide a step by step guide on how ...

    • Language: English

  • MacuLogix Press Conference

    September 14, 2017, 2:30 PM - 3:00 PM, Press Office (Room 102, Level 1)

    How Dark Adaptation Testing and Simplified Treatment Guidelines Can Help Minimize AMD Vision Loss.  A recent JAMA study clearly demonstrates that optometrists ...

    • Language: English

  • Make Your Website a Sales Tool

    September 13, 2017, 5:00 PM - 6:00 PM, 707-V

    Traditional website design is dead and gone. Your eyecare website needs to be so much more than information site, it needs to be a sales tool for your business...

    • Language: English

  • Manager's To Do List: Customer Service

    September 16, 2017, 4:00 PM - 5:00 PM, 705-V

    At each point of contact with your customer/patient you need to maximize their experience. You also need to aim for consistency. This aligns your staff and cust...

    • Language: English

  • Manager's To Do List: Management

    September 16, 2017, 1:45 PM - 3:45 PM, 705-V

    Best Practices from optometric retailers. Introduction will be based on the key factors that differentiate a good business from a great business. These concepts...

    • Language: English

  • Manager's To Do List: Marketing

    September 16, 2017, 8:30 AM - 9:30 AM, 807-V

    The key business activity to driving traffic to your practice. These action oriented activities include in-store promotions, traditional advertising, and social...

    • Language: English

  • Manager's To Do List: Merchandising

    September 16, 2017, 9:45 AM - 10:45 AM, 807-V

    It's all in the way you look. Merchandising is the key visual communication/marketing tool you have with your customers. They are drawn to your store by the bra...

    • Language: English

  • Manager's To Do List: Sales

    September 16, 2017, 11:00 AM - 12:00 PM, 807-V

    Successful sales strategies are the key to a healthy vibrant small business. Build a sales culture that encourages the whole patient experience – from diagnosis...

    • Language: English

  • Managing Millennials in the Workplace

    September 15, 2017, 8:30 AM - 9:30 AM, 1003-V

    Millennials are now the largest generation in the American work force. What are the personality traits of this generation? How does being a millennial relate ...

    • Language: English

  • Managing the Psychology of Dry Eye Disease - The Role of Diagnostics

    September 14, 2017, 11:00 AM - 12:00 PM, 807-V

    While the traditional challenges of Dry Eye Disease (DED) treatment and management have been well-described, one of the most widely-appreciated, yet under-discu...

    • Language: English

  • Matching Lens Technology to Patient Needs

    September 15, 2017, 5:00 PM - 6:00 PM, 901-V

    This session is a follow up to the spectacle lens update course. Once you understand what's available in today's lens technologies, the next step is knowing whe...

    • Language: English

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