International Vision Expo West Wraps-up Successful 25th Anniversary Show

October 07, 2013

Norwalk, CT (October 7, 2013) – After 25 years, International Vision Expo West proved that it’s still got it, posting a five percent increase in overall show attendance from last year. The four-day event, which wrapped on Saturday, October 5 at the Sands Expo & Convention Center in Las Vegas, drew approximately 13,000 attendees from 89 countries, and featured some 5,000 brands, lines and products from over 425 exhibitors. A detailed, third-party audit of attendance figures at International Vision Expo West will be available in November.

“International Vision Expo is unlike any other medical meeting,” said Courtney Muller, group vice president for Reed Exhibitions. “Each year, we are challenged with sourcing and delivering the most innovative eyewear and eyecare products, technologies and comprehensive solutions for our attendees, their businesses and – ultimately – their patients. This is not a sleepy industry. The buzz from attendees around the variety of products and technologies at this year’s show was a testament to that; and there’s a lot more in store for 2014.”       

New this year, International Vision Expo West expanded beyond its six fashion- and medical-related Pavilions to include an experiential area in partnership with Vision Monday called the Eye2 Zone. The destination featured some of the most innovative products on the market from 12 different exhibitors and included Daily Tech Talks around the next generation of vision technology. To aid showfloor navigation to this specialty area and others, show organizers added an interactive map feature, SmartRoute, to its award-winning Vision Expo Mobile app (www.VisionExpoMobile.com).

Innovative technology was also integrated into the classroom for easy-viewing of education handouts and evaluations, in addition to expand-on-demand classroom assignments. The enhancements to the Continuing Education Program contributed to a double-digit increase (12%) in conference attendance from last year. Speakers at this year’s program delivered 325 hours of cutting-edge education and assisted in the creation of several new educational tracks, including a Specialty Lens Spectacle Track, Chief eXperience Officer (CXO) Certificate Program, Special Glaucoma Program, Macular Degeneration/Nutritional Supplements (Special Nutrition Program) and New Government Regulations and Healthcare Updates. The expanded offerings are part of the Conference Advisory Board’s ongoing effort to keep eyecare providers at the forefront of eyecare, healthcare and business trends.

In line with this initiative, International Vision Expo & Conference announced a multi-year partnership agreement with the British Contact Lens Association (BCLA) on Wednesday, October 2, to develop a Global Contact Lens Forum in 2014. The first program will make its debut at International Vision Expo East in New York, March 26 and 27, providing a platform for delivering the latest scientific content and business strategies related to contact lenses. The BCLA will host the second forum in Birmingham, England in June.

For more information about International Vision Expo West, including event highlights, images and video recaps from the show, please visit www.visionexpowest.com. To receive regular updates, connect with International Vision Expo on Facebook (www.facebook.com/visionexpo) or follow Vision Expo on Twitter (@VisionExpo). International Vision Expo West will return to the Sands Expo & Convention Center September 17-20, 2014 (Exhibits: September 18-20; Continuing Education: September 17-20).

International Vision Expos, the worldwide conference and exhibition for eye care and eyewear, are trade-only events which draw more than 30,000 eye care professionals each year. Co-owned by Reed Exhibitions and The Vision Council, International Vision Expo gives back to the entire ophthalmic community. Proceeds from International Vision Expo are used by The Vision Council to educate consumers about the importance of vision care and the options in eyewear and other related products. In 2012, The Vision Council reached millions of consumers with its messages through marketing materials, public relations outreach and strategic partnerships.


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