Vision Expo West Education Centers on Changing Role of ECPs

June 25, 2015

Lineup includes Las Vegas 2015 Keynotes, Customer Experience, Dispensing, and Clinical Education sessions

Norwalk, CT (June 25, 2015) – Vision Expo delivers over 320 hours of Education focused on eyecare professionals’ ever-changing landscape and scope. Vision Expo West 2015 will be held this September at the Sands Expo & Convention Center in Las Vegas, Nevada. (Education: Sept. 16-19, 2015; Exhibition: Sept. 17-19, 2015.)

A new Keynote series offers exclusive content focused on the retail strategies to drive customer engagement and loyalty, best practices in customer service – presented by culture authorities from the Ritz-Carlton’s Leadership Center – and a State of the Eye Care Industry Address delivered by Howard Purcell, OD, FAAO, Senior Vice President of Customer Development, Essilor of America, Inc.; Holly Rush, President, Luxottica Wholesale North America; and Rob Meyering, Vice President, Medical Relations and Operations, Bausch & Lomb. 

The series, held during early morning, lunch and evening hours, also includes Alcon’s new Air Optix® Colors Education Salon which offers a FREE, interactive 90-minute certificate program and social engagement for Contact Lens Technicians and other eye care office staff. 

Vision Expo will introduce an 11-hour track of Dispensing Essentials for today’s hybrid Optician focused on four key areas: Clinical, Technical, Fashion and Sales.  Topics include best practices for communicating value to patients, the marriage of lens technology with fashion, ocular anatomy, troubleshooting Rx complaints and more to enhance opticians’ core competencies as well as cross-train all members of the optical team.

A seven-hour Retail track and 19-hour Practice Management track include tactics to grow business. The retail track addresses how to create unique buying experiences to build satisfaction and loyalty, while courses in the Practice Management demonstrate tactics to fine-tune expertise in business strategy and planning as well as other components critical to the success of an eyecare practice.

Clinical highlights for 2015 focus on anterior segment (35 Hours), glaucoma (16 Hours), a free Global Contact Lens Forum (6 Hours), pharmacology (11 Hours), posterior segment & macular degeneration (30 Hours), systemic disease & neuro (16 Hours) and the new Ocular Surface Disease and Wellness Symposium (3 hours).

The Ocular Surface Disease and Wellness Symposium teaches eyecare professionals how to follow a preventive care approach to the diagnosis and treatment of dry eye diseases, including expert tips on recognizing disease and improving patient care with practical recommendations.

“The education offered by Vision Expo West is unique in the depth, breadth and overall diversity of topics directed to all segments of the eyecare team,” explains Mark Dunbar, OD, FAAO, co-chair of Vision Expo’s conference advisory board. “Vision Expo education continues to grow and evolve alongside the changing interests and demands of the eyecare profession which is increasingly focused on the practical elements of providing comprehensive vision care while running a successful business.”

International Vision Expo West is listed as a Top 250 trade show by Trade Show News Network, a designation not shared by its competitors.  According to the Center for Exhibition Industry Research (CEIR), there are approximately 13,000 tradeshows held annually in the United States each year.  More than 450 exhibiting companies in five exhibit hall pavilions leverage the event for demonstrations, new trends discussions, and product launches.

In 2015, a variety of partners are supporters of education initiatives, including:

  • Alcon (Global Contact Lens Forum, Ocular Surface Disease and Wellness Symposium, Air Optix® Colors Education Salon)
  • Allergan (Ocular Surface Disease and Wellness Symposium)
  • Arizona Optometric Association (Education endorser)
  • Bausch + Lomb (Global Contact Lens Forum, State of the Eyecare Industry Address)
  • British Contact Lens Association (Global Contact Lens Forum)
  • Contact Lens Society of America (Global Contact Lens Forum )
  • Contact Lens Spectrum (Global Contact Lens Forum)
  • Essilor (Dispensing Essentials, State of the Eyecare Industry Address, The HOW? behind the WOW! at retail, Spectacle Lens Expert Track)
  • Eyecare Business (The Ritz-Carlton Leadership Center session, The HOW? Behind the WOW! at retail session, Retail track, and Frame Buyers Certificate Program)
  • Eyefinity (The Ritz-Carlton Leadership Center Presents — Memorable Customer Service)
  • EyetubeOD.com (Clinical video media partner)
  • Invision Magazine (Crowd Sourced Learning track)
  • Johnson & Johnson Vision Care, Inc. (Global Contact Lens Forum)
  • Luxottica (State of the Eyecare Industry Address)
  • Primary Care Optometry News (Ocular Surface Disease & Wellness Symposium)
  • Optometric Management (Practice Management track)
  • Optometry Times (Glaucoma track)
  • Shire (Ocular Surface Disease and Wellness Symposium)
  • The Vision Council Eyewear & Accessories Division (Frame Buyers Certificate Program) Vision Care Product News (Spectacle Lens Expert track)
  • Vision Monday (State of the Eye Care Industry Address)Education Endorsers:  Arizona Optometric Association, Nevada Optometric Association
  • Diamond Supporters:  Alcon, Essilor, Eyefinity, Shire
  • Platinum Supporters:  Allergan, Bausch + Lomb, Johnson & Johnson Vision Care, Inc., Marco, The Vision Council Eyewear & Accessories Division, TLC Laser Eye Centers
  • Gold Supporters:  Abbott, Kemin, Konan Medical, Signet Armorlite, The Vision Council Low Vision Division, Topcon, Vmax Vision and Zeiss
  • Silver Supporters:  biotissue, Diopsys, IDOC, MacuHealth, Luxottica, Nordic Naturals, OcuSoft, Reichert Technologies, Safilo Group, Vision-Ease Worldwide

To learn more or to register, visit www.VisionExpoWest.com.

About the International Vision Expo & Conference

International Vision Expos, the worldwide conference and exhibition for eyecare and eyewear, are trade-only events that draw more than 30,000 eyecare professionals each year. Co-owned by Reed Exhibitions and The Vision Council, International Vision Expo gives back to the entire ophthalmic community. Proceeds from International Vision Expo are used by The Vision Council to educate consumers about the importance of vision care and the options in eyewear and other related products. In 2014, The Vision Council reached millions of consumers with its messages through marketing materials, public relations outreach and strategic partnerships.  International Vision Expo & Conference is a proud supporter of Think About Your Eyes, a national public awareness campaign, presented by The Vision Council and the American Optometric Association, designed to educate the public on the benefits of vision health and promote the importance of getting an annual comprehensive eye exam. Keep this vital campaign going!  Sign up at ThinkAboutYourEyes.com/Enroll


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