Needs Based Selling

Needs Based Selling

September 13, 2017, 1:30 PM - 3:30 PM


The difference between a salesperson and a consultant is the ability to listen to the consumer's needs and address each one. This course will help you become that consultant by teaching you how to discern a customer's needs through a series of questions and then offer suggestions to best meet those needs. We will follow that with case studies that will give you a chance to custom make the best lens for each customer.


  • Kevin Harrison



    Heritage Vision Center

    A second generation optician, Kevin Harrison has been around the optical industry since 1977. Upon graduation from the University of Southern...


Documents available after booking session

Type of Session

  1. Type of Session Course

Course Number

  1. Course Number 11B1

Pending Accreditations

  1. A - ABO Yes
  2. C - COPE No
  3. FL-OD - Florida State Board of Optometry No
  4. FL-OP - Florida State Board of Opticianry Yes
  5. FL-T - Florida State Board of Opticianry – Technical No
  6. N - NCLE No
  7. NYS-CL-A - New York State Opticians - Contact Lenses - Advanced No
  8. NYS-CL-B - New York State Opticians - Contact Lenses - Basic No
  9. NYS-CL-I - New York State Opticians-Contact Lenses-Intermediate No
  10. NYS-D-A - New York State Opticians-Dispensing-Advanced No
  11. NYS-D-B - New York State Opticians-Dispensing-Basic No
  12. NYS-D-I - New York State Opticians-Dispensing-Intermediate No
  13. O - Orals No
  14. P - AOA Paraoptometric Commission No
  15. T - TQ-CEE No
  16. TPA - Therapeutic No
  17. J - JCAHPO No


  1. Track
    Business Solutions - Customer Experience
    Dispensing Essentials

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