How To Market Your Practice

How To Market Your Practice

September 14, 2017, 11:00 AM - 12:00 PM


How to Market your Practice is part 1 of a new six part series called Practice Owner Essentials, a fast-paced format with three speakers covering how to understand marketing principles, how to market internally, and how to plan your marketing efforts. The faculty includes Mark Wright, Gary Gerber, and Trudi Charest.


  • Trudi Charest




    Trudi Charest is currently the Co-Founder of 4ECP’s & Total Focus Consutling, an organization focused on creating resources for eyecare professionals...

  • Dave Ziegler



    Ziegler Leffingwell Eye Care

    Dr. Dave Ziegler is a 1981 graduate of the Southern California College of Optometry. He is a Fellow of the American Academy of Optometry and the...

  • Gary Gerber



    The Power Practice

    Dr. Gary Gerber is the founder and president of The Power Practice, a practice building company whose mission is to make doctors more profitable and...

  • Mark Wright


    OD, FCOVD, Professional Editor, Review of Optometric Business

    Pathways to Success

    In 1980, Dr. Wright purchased an optometric office that was open two half days a week and created Professional VisionCare which became a 9 doctor,...


Documents available after booking session

Type of Session

  1. Type of Session Panel

Course Number

  1. Course Number 24B6

Pending Accreditations

  1. A - ABO Yes
  2. C - COPE Yes
  3. FL-OD - Florida State Board of Optometry Yes
  4. FL-OP - Florida State Board of Opticianry No
  5. FL-T - Florida State Board of Opticianry – Technical No
  6. N - NCLE No
  7. NYS-CL-A - New York State Opticians - Contact Lenses - Advanced No
  8. NYS-CL-B - New York State Opticians - Contact Lenses - Basic No
  9. NYS-CL-I - New York State Opticians-Contact Lenses-Intermediate No
  10. NYS-D-A - New York State Opticians-Dispensing-Advanced No
  11. NYS-D-B - New York State Opticians-Dispensing-Basic No
  12. NYS-D-I - New York State Opticians-Dispensing-Intermediate No
  13. O - Orals No
  14. P - AOA Paraoptometric Commission No
  15. T - TQ-CEE No
  16. TPA - Therapeutic No
  17. J - JCAHPO No


  1. Track
    Business Solutions - Profitability & Growth
    Owner's & Manager's Essentials Program

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