How To Build the Ultimate Optical

How To Build the Ultimate Optical

September 14, 2017, 5:00 PM - 6:00 PM


How to Build the Ultimate Optical is part 6 of a new six part series called Practice Owner Essentials, a fast-paced format with three speakers covering how to select your frame brand mix, how to merchandise, and how to manage frame board space. The faculty includes Laurie Pierce, Bill Gerber, and Jay Binkowitz.


  • Bill Gerber



    OMG! Optical Marketing Group, Contentlinq

    Bill Gerber Founder, Creative Director OMG! Optical Marketing Group Bill Gerber began his optical industry career over 25 years ago as a sales...

  • Dave Ziegler



    Ziegler Leffingwell Eye Care

    Dr. Dave Ziegler is a 1981 graduate of the Southern California College of Optometry. He is a Fellow of the American Academy of Optometry and the...

  • Jay S. Binkowitz




    Over the last 30years Mr. Binkowitz has had extensive experience in retail operations, merchandising & marketing, manufacturing & distribution,...

  • Laurie Pierce



    Hillsborough Community College

    Ms. Pierce is an Instructor in the Opticianry program at Hillsborough Community College in Tampa, Florida. Laurie is a graduate of Newbury College's...


Documents available after booking session

Type of Session

  1. Type of Session Panel

Course Number

  1. Course Number 26B5

Pending Accreditations

  1. A - ABO Yes
  2. C - COPE Yes
  3. FL-OD - Florida State Board of Optometry Yes
  4. FL-OP - Florida State Board of Opticianry No
  5. FL-T - Florida State Board of Opticianry – Technical No
  6. N - NCLE No
  7. NYS-CL-A - New York State Opticians - Contact Lenses - Advanced No
  8. NYS-CL-B - New York State Opticians - Contact Lenses - Basic No
  9. NYS-CL-I - New York State Opticians-Contact Lenses-Intermediate No
  10. NYS-D-A - New York State Opticians-Dispensing-Advanced No
  11. NYS-D-B - New York State Opticians-Dispensing-Basic No
  12. NYS-D-I - New York State Opticians-Dispensing-Intermediate No
  13. O - Orals No
  14. P - AOA Paraoptometric Commission No
  15. T - TQ-CEE No
  16. TPA - Therapeutic No
  17. J - JCAHPO No


  1. Track
    Owner's & Manager's Essentials Program

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