The New Customer Experience: Staying Relevant

The New Customer Experience: Staying Relevant

September 26, 2018, 3:45 PM - 4:45 PM

Sands Convention Center - 905-V

With the exception of new medical technology, the process of delivering eye care has remained relatively unchanged for the past 50 years. Our profession has recently seen a disruptive challenge to the way we deliver eye care with virtual, online and mobile eye exams. While these new controversial delivery models are being evaluated in the legal arena, what is not being questioned is how we as consumers are shopping.For our practices to compete for this new economy, and for the next generations business, it becomes imperative that we become relevant, creative, and efficient, while offering a unique shopping experience. Here, we present a vision for the future of eye care delivery including how we design, build, and operate our practices. Well discuss the power of branding and storytelling, the impact of the millennial shopper, how the new interactive retail experience might look, and what the most innovative companies in the world are doing today to stay at the forefront of offering an engaging customer experience.


  • Michael Kling



    Invision Optometry

    Michael A. (Mick) Kling, OD is owner and CEO of Invision Optometry, one of the largest single location private practices in San Diego,...

Type of Session

  1. Type of Session Course


  1. A - ABO Yes
  2. C - COPE Yes
  3. FL-OD - Florida State Board of Optometry Yes
  4. FL-OP - Florida State Board of Opticianry No
  5. FL-T - Florida State Board of Opticianry – Technical No
  6. N - NCLE No
  7. NYS-CL-A - New York State Opticians - Contact Lenses - Advanced No
  8. NYS-CL-B - New York State Opticians - Contact Lenses - Basic No
  9. NYS-CL-I - New York State Opticians-Contact Lenses-Intermediate No
  10. NYS-D-A - New York State Opticians-Dispensing-Advanced No
  11. NYS-D-B - New York State Opticians-Dispensing-Basic No
  12. NYS-D-I - New York State Opticians-Dispensing-Intermediate No
  13. O - Orals No
  14. P - AOA Paraoptometric Commission No
  15. T - TQ-CEE No
  16. TPA - Therapeutic No


  1. Track
    Business Solutions
    Supporting the Practice Experience


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